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Franchise fatigue? 24 September 2007

Posted by primus in : Posts , add a comment

The Franchise. Simultaneously one of the most popular and unpopular words currently floating around the world of cinema. It’s popular with the studio bean-counters, who love the idea of having a guaranteed blockbuster year after year, providing a steady income from ticket receipts and merchandise opportunities. It also seems to be pretty popular with audiences, who queue up to see the latest sequel to emerge from Hollywood. I read today how Resident Evil: Extinction is the seventh “threequel” (i.e. the third episode of a franchise) to be released this year, and the seventh to reach No.1 in its opening weekend.

The Franchise is however unpopular with critics of Hollywood, who write about the dearth of imagination in modern movie-making and talk about the good old days of the 1970s when filmmakers were allowed a free reign on what was made and succeeded in producing some of the most remarkable and memorable films ever. And to some extent, they do have a point. The world of cinema today is a different one from the 70s, and the great films made then remain classics of their time. One has difficulty thinking of a recent film that could equal the dark majesty of The Godfather for instance.

But Franchise has now become a dirty word, used to describe Hollywood movie-making at its brainless, soul-destroying worst. And it is perhaps true that in some quarters this reputation is justified. Examples abound of inferior sequels to great or good originals. It is far harder to think of sequels that equal or even surpass their progenitor.

But I would like to offer a few words in defence of the Franchise. Firstly, I like sequels. Not all sequels, obviously – there have been some that should simply be buried underground in concrete bunkers, or blasted off into space on a collision course with the sun (Batman & Robin, I’m looking at you). But the notion of returning to a universe that I enjoyed first time around is a very appealing one, particularly as there is often little opportunity to do so. Movies are generally one-offs: they tell a story, and then they end. That’s part of their appeal. But return trips, when they work, can be just as great. Forgive me for dragging in the Alien franchise to my blog again, but James Cameron proved that building on Ridley Scott’s universe was fantastically worthwhile. And Francis Ford Coppola’s own The Godfather Part II successfully expanded the story of the Corleone family.

But these are genuine sequels you say, not Franchises with multiple money-making opportunities. True. Modern day Franchises like Spider-Man and Shrek were created from scratch with the aim of making billions of dollars in cinemas and homes in various forms. But so long as effort has gone in to each ‘episode’ to give it a strong story and equally to tell it well, why should we not enjoy it? Comic-book adaptations are particularly prone to sequels, and why not? That’s the nature of comics, to tell stories over weeks and even months or years. It seems wrong to me that Spider-Man, Batman or Superman should be denied the opportunity for further exciting tales of their fantastical universes.

Equally, films like Die Hard or the James Bond series prove that a character can be worth returning to. If Ian Fleming or Sir Arthur Conan Doyle could write multiple stories involving their famous creations, why shouldn’t movie-goers enjoy the same privilege?

Naturally, there will be hiccups and downright awful abominations (er, Batman & Robin, stop trying to hide behind your desk…). But if the characters and their worlds are good enough, they will prevail in the end (Batman Begins proved that). So all I would say is, when critics yet again berate the slate of sequels and spin-offs that Hollywood lines up for us suckers, remember that this is not necessarily a bad thing. Obviously variety is the spice of life, and in no way would I want to only see Franchise films. Some films just wouldn’t support a sequel, and quite rightly so. But neither would I want to be denied the opportunity to see a new Spidey flick.

Bitter Reality of Life (or Why I Should Never Have Watched Superman IV) 14 September 2007

Posted by primus in : Posts , 1 comment so far

A friend was telling me the other day how he distinctly remembers, as a child, the very first time he came out of the cinema disappointed with what he had seen. This is an extremely unusual experience for a kid; they seem to happily enjoy anything they’re taken to see at the flicks. But this was an exception. It was the 1980s, and the film was Superman IV: The Quest for Peace.

If, like me, you remember pestering your parents to take you see the latest Hollywood blockbuster at the local fleapit (no shiny new multiplexes in those days, thank you very much), then you probably also remember being told: ‘No’. How cruel it seemed at the time. Why on earth would they not want to go and see that amazing new film being advertised everywhere? It’s clearly going to be the most amazing thing ever! Maybe it was because there was no time to be spared on trivial things like cinema, or maybe it was just too expensive to do on a regular basis. Or maybe, just maybe, they were trying to protect us (and themselves) from the whiff of a cinematic stinker.

Now I got taken to some pretty cool things in my youth: E.T., Return of the Jedi, Indiana Jones and the Last Crusade. I was even taken to see the original Transformers movie, God bless my father - what a wretched waste of time and space that must have seemed to him. Even I must acknowledge that what seemed great then is now revealed to be a pretty lousy and cheap piece of animation. But as I have described in earlier posts, I lived and breathed Transformers. I begged and begged at the time to go and see it, and I actually got my wish.

The following year, I begged and begged to go and see Superman IV: the Quest for Peace. I loved Superman back then - they showed the films pretty frequently on tv. The original still stands today as the very model of a comic-book adaptation. And now there was a brand new one being advertised in the papers, with the familiar 3D logo emblazened on the cinema listings in the local paper. Fantastic! But try as I might, there was no persuading the holders of the purse-strings. I was doomed to grudging disappointment.

Fast forward to 2007 - twenty years later. I have just purchased the Chistopher Reeve Superman dvd boxset, and, having enjoyed the wonderful first two films, and the patchy (I’m feeling charitable) third one, it was time to finally see what Superman IV was really like. Somehow I had managed to avoid the various tv showings over the years, though I had became aware of the critical drubbing it constantly received in all quarters. Surely it can’t be all that bad, I thought - just expect a disappointing film, not a bad one.

Oh boy - there’s no getting around it, the film is a travesty. A complete travesty. From the terrible opening credits to the dire storyline to the abysmal special effects, the film is barely better than a school’s end-of-year play production. Christopher Reeve of course rises above the mess as always, proving to be the definitive Superman. But even he can’t save this stinker.

So my parents were right after all - they did me a favour all those years ago. A childhood dream may finally have been realised, but then again, perhaps some dreams are better off forgotten.

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