More Sony lies October 24, 2006
Posted by Michael Mackenzie in : Technobabble , trackbackThe Sony Bullshit Machine is fully operational today as, in an exclusive interview with High-Def Digest, Don Eklund, Executive Vice President of Advanced Technologies, and Claire McKittrick, Director of Worldwide Publicity, spew a load of garbage as they attempt to excuse their lacklustre Blu-ray releases, lack of extras and refusal to adopt modern codecs. As always, everything is someone else’s fault - the reviewers don’t understand what they are reviewing and need to be educated about it, people are using crap TVs, Samsung put out a Blu-ray player with a faulty noise reduction chip, filmmakers are making poor stylistic choices… oh, and the corker:
We as a studio have a responsibility to educate the people who are reviewing our discs; but they also have a responsibility to their consumer to look at our discs on the right kind of equipment. So they can say, “Oh, maybe I could have been wrong? Is it possible that the MPEG-2 delivers a better and more accurate picture than VC-1? And, oh, yeah, what are those funny amoeba-like artifacts that VC-1 can produce, where it looks like there is a jellyfish on the wall that’s moving around?”
Bollocks, bollocks, and more bollocks. You blew this one, Sony, and yet you’re still not listening. Because admitting you’ve made mistakes is just out of the question. No, instead you try to tell people that they’re not seeing what they think they’re seeing. To quote one fan, “I could barely finish the article, I felt disgusted by their patronizing attitude.”
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