Reports are starting to come in that Toshiba have announced they are suspending all HD DVD hardware production. Japanese news channel NHK have run the story today that Toshiba will cease hardware production, but are going to continue selling remaining stocks and supporting the players that are already on the market.
If these rumours prove to be true (and it is looking likely), this will be the end of HD DVD. Toshiba account for almost all HD DVD hardware sales and other than the X-Box 360 HD DVD drive, they are the main hardware driving force in the market. With no new hardware in production, it can only be a matter of days or weeks before we see Universal and Paramount making similar announcements.