Toshiba ‘No Comment’ on dropping HD DVD rumours

Toshiba UK are refusing to comment on rumours that their support of HD DVD is coming to an end. Recent industry reports and speculation, and rumours that Toshiba are developing a Blu-Ray player have cast significant doubt on the future of HD DVD, and Toshiba’s reluctance to make any statement to refute these rumours is damning. I predict that the coming days and weeks will see some significant changes to the HD playing field - this is happening far more quickly than anyone (including myself) had predicted.

Jodi Sally, vice president of marketing for Toshiba America Consumer Products says, “Based on its technological advancements, we continue to believe HD DVD is the best format for consumers, given the value and consistent quality inherent in our player offerings”. This is as non-commital as we’ve come to expect from the company and does nothing to quell rumours and continues a trend of an obvious lack of confidence and support that has plagued the format since its inception. This is most obvious from the total lack of good marketing allowing Blu-Ray to surge into the lead despite the advantages HD DVD had to offer the consumer.

I would no longer be surprised if Toshiba, Universal and Paramount all throw their weight behind the dominant format within the next few months…

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